Marketplace Team – Lazada Indonesia

 

 

 

 

 

 

 

Working at Lazada.co.id as internship was a best decision that I ever took that time. Firstly, I took this internship when I was in college. I had no experience in E-commerce that time, then finally they put me in Marketplace team. April 2013 was the first month for Lazada Marketplace Indonesia team. In April 2013 was my first day at Lazada Indonesia, as the first internship in Marketplace Lazada Indonesia team.

 

The Marketplace project had the aims for getting the pottential suppliers as much as we could and also provided the customer want for another buying option. For the suppliers had two options to colaborate with Lazada system. First option was the buying system, and the second one was the Marketplace system. With the buying system, the suppliers had to put their products to Lazada's warehouse, it would impact to the margins and also the prices. But, with the Marketplace system, the suppliers felt like they had their own store on Lazada website. They could arranged their own content products, their product images, they also could arranged their prices of product, and they could had their products in their own warehouse. This system would impact a better margin and a good price. 

Marketplace itself is the e-commerce system where products and inventory information is provided  by the marketplace operator, and in online marketplace, costumer's transactions are processed by the marketplace operator, and Lazada would took the advantage from the margin. The reason why, Lazada choose the marketplace system, because marketplace could provide services to assist discovering and monitoring of trading opportunities (Wellman, 2003). Eventhough many marketplace come and went, but surely evidence that online marketplace could provide the real value (Wood, 2002). As we know that there are the good example of marketplace, such as eBay, snapdeal, and Rakuten. 

 

It wasn't as simple as i thought to achieve that target. First, i had to made a list/databes of potential suppliers (who had an incredible selling), then made a called and list the PIC (Person in Charge) of  the suppliers.

Gave them a short brief about who Lazada were, and what was the marketplace team, and what kind of benefit that they would had.

 

My job desk:

• Create data base of suppliers.

• Made a called

• Told them the welcome information about Marketplace Lazada Indonesia,

• Arrange the meeting schedule.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References:

 

Michael P. Wellman, Amy Greenwald, Peter Stone, and Peter R. Wurman (2003). The 2001 trading agent competition. Electronic Markets, 13:4–12.

 

W. William A. Woods (2002). B2B Exchanges 2.0. ISI Publications.

 

 

 

 

 

 

Marketing and Menchandiser – AsmaraKu.com

 

 

 

 

 

 

 

 

 

 

 

 

After resigned from Lazada Indonesia on August 2013, i decided to travel around South East Asian for a whole month (4 September – 4 October 2013). On December 2013, I went back to work and joined with this start up e-commerce. This e-commerce had a brilliant idea and really different from the other e-commerce in Indonesia. Asmara means love or romance in Indonesian language. This e-commerce is selling the family planning tools (such as; condoms, pregnancy test, fertility test), sexy lingerie, supplement for woman and man, body care for woman, until the romantic items (scented candles, and aromatherapy). The online store like this is pretty unique, because they only sell that kind of stuff. In my country (Indonesia), condom is one of the taboo thing, people would be shy or uncomfortable when they have to buy a condom in store. Not only condom, even the pregnancy test or fertility test. Indonesia has the bad stereotype about buying condom , or pregnancy test in public. Indonesian needs the privacy to buy those stuff. That’s why, AsmaraKu.com is become the brilliant e-commerce in Indonesia. They’re selling almost all of the condom’s brands in Indonesia. They also providing the privacy and convenience for customers. AsmaraKu.com had their target market, which are, the married couple, 18-65 years old, females or males, around Indonesia. Why only the married couple? Just like i said, condom or even sex is the taboo thing in my country (Indonesia). Indonesia has a culture tha people who have sex are people who got married. But rules is just a rules, nowadays, almost every person needs a condom, or pregnancy test, or even the sexy lingerie. This case is AsmaraKu goal to fullfil the customer desire, help Indonesia to has the save sex culture, and gave them an experience with online shopping.

 

We were using the social media as the channel to approach the aims. As of January 2014, 74% of online adults use social network sites (http://www.pewinternet.org/). How easy and fast to spread the news or increase the sell. Not only the social media, we also improved the SEO for every single products and social media channels. SEO is the important key for digital campaign. Search Engine Optimization has a lot of advantages. Customers are searching the particular products or brands, so they would put the particular keywords to SEO and will often have a high intent to purchase (Chaffey, 2012). Provided the correct keywords and content would bring us to the top of search engine results. Not only that, AsmaraKu.com also providing the blogs for sexual education for the customer. In this blog, the customers would know about everything that they need to know about (brands, products, or even sexual education). The blogs is one of the good channels to engage and reach customers. Especially with the information about sex education and the products, these blogs have the personal touch to the customer. Chaffey said that blog is like a personal online diary, journal, or even news source, that compiled by one person, and also customers can added some comments to the blog posting to help create the feedback (Chaffey, 2012)

 

Job Desk:

• Merchandiser

• Marketing

• Social Media (Facebook, twitter, instagram, and youtube)

• Wrote the blogs

• Product content

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Blogs:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References:

 

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

 

Chaffey, Dave & Chadwick, Fiona Ellis (2012). Digital Marketing Strategy, Implementation and Practice. Essex: England.

 

 

 

 

Social Media - Zeemi TV

 

 

 

 

 

 

 

 

 

 

 

Zeemi TV is a new company founded by people who passionate about getting the best entertainment. Focused 100% on Indonesia and frustrating times trying to watch decent entertainment on television and seeing lives performances gave the Zeemi TV an inspiration. Provide Indonesian entertainment content to Indonesians. The focus is clearly on enabling people who have a virtual stage and be able to provide live performances to the audience.

 

The aims of Zeemi TV are to give the performers a virtual stage and they could interacting with the viewer through the live chatting, and also to give the viewers an experience to watched and interacted with the performers directly (live). People thought that Zeemi TV had the similar concept with Youtube. But the different is the live timing (live broadcast). The target are female and male, all ages, Indonesians.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Not easy for the new company to endorse them self to audience. That’s why Zeemi TV uses the social media to spread the news, and reach the target. Using the social media as many as we could, because it would reach and engage the audience (Chaffey, 2012). Chaffey said, that creating a social media or customer engagement strategy is challenging. The challenge is that the company, which was Zeemi TV, had to control their message, so we could communicate with the target audience effectively. Besides, with the consumer behavior nowadays, we knew that social media is the part of their life. So, social media strategy is the important one for Zeemi TV marketing system.

 

Then, finally, the latest project of Zeemi TV to approach the goal were KASKUS Forum. KASKUS is the largest Indonesian Community that has a massive impact to the audience. In Indonesia, KASKUS is the good channel besides Facebook, Twitter, or even Youtube as the digital marketing channel. I’ve chosen this channel, because I knew that the audience behavior in Indonesia. They have their own forum or community as their social media, and the audience also could put their comment, or asked about further information.

 

Then, the other project and the efficient way to engage with the performers and the viewers. Mobile Apps. In order to acvhieve the aims of zeemi that give the best performance virtual stage to the presnters and  the viewers, anytime and anywhere, Zeemi just launced their mobile app for Android users. The rise in the use of mobile devices has been symbiotic with the meteoric growth of mobile applications marketplaces. In fact, from the article of The Marketing Review said, that a whole new generation for consumers expects their smartphones and tablets to come with instant connectivity, usable, useful apps, so that they can connect to the internet and using all the functions that were previously possible, or even that were not possible via dekstop computers (Furner, Christoper P, 2014). These days, mobile apps are more than just a direct to consumer phenomenon as a leading to increase the sell. Even, over a decade ago every company needed an attractive and useful website, but today, the leading companies are needed and focused on compelling the mobile apps (PR Newswire US, 2014).

 

The Moble App:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Job Desk:

 

• Social Media (Kaskus, Mobile App)

 

 

Reference:

 

Chaffey, Dave & Chadwick, Fiona Ellis. (2012) Digital Marketing Strategy, Implementation and Practice. Essex: England.

 

Furner, Christoper P, & Racherla, Pradeep. (2014) "Mobile app stickiness (MASS) and mobile interactivity: A Conceptual Model". Journal of Marketing Review, 26p Vol. 14 Issue 2, p163-188.

 

PR Newswire US. (2014) "Mobile Data and Applications: Statet of the Industry, Market Prospects, and Forecast 2013 - 2018". Article of PR Newswire US, February 2014.